Conatica Studio

Logo / Stationery / Business Forms

Conatica Studio was the fictional studio that was created as part of a team project. The design studio, Conatica, then went on to work on the branding and marketing for another small business.

*Note: The following are all re-worked designs; these are not the original designs created by the team.

“Conatica” is a combination of parts of the tagline words: Concept, Creation, Communication.

Studio name by: Brooke Bourdony.

Team Roles

Daisy Laparra, Creative Director

Brooke B., Production Manager

Joseph F., Research Manager

The Process & Philosophy

Team members lived in various parts of the Eastern United States. All of the project was coordinated by Zoom meetings, texts, and emails and the use of Google Drive and Adobe Creative Cloud drive to collaborate closely.

The team decided that the studio philosophy would include being environmentally friendly by offering green solutions to the clients such as offering to work with printers that have recycled options. Hence, the brand colors, logo (and overall, the brand) concept (leaves making up the “C”), and pattern.

Being environmentally conscious is the main way the team decided to differentiate the studio from others. Mostly, the color palette was meant to do the talking for the studio philosophy.