“Digital Moms” Digital Marketing Campaign
Integrated Marketing Campaign
The goal of this project was to create a personalized digital campaign targeting ‘digital moms’ in which we needed to create at least four different digital and nontraditional media tactics.
Marketing Objective
Reach and engage moms through a variety of online interest-based digital activities, digital utilities, and digital touch points that are relevant to her personal life needs.
Client
Pampers
Target Audience
The target audience consists of digital moms born after 1980, until now. These moms are part of the Millennial generation and some may even be from early Generation Z (those born in or around 1997-2010). Digital moms are smart and tech-savvy. They know how to navigate the Internet for everyday life.
Social Media Video Promo
This video is set to music and shows images of infants and toddlers that are fatigued. It displays information regarding research on sleep association with childhood behaviors.
Video stills for social media promo video
Images: pexels.com
Expansion of Current App
Expanded app to include interactive books
Added quizzes to take advantage of current content on app
Added a feature for young children to build a bedtime routine.
Icons: freepik.com
Other Social Media Integrations
Facebook Algorithm
This concept is about using the power of keywords to subtly make suggestions based on Mom’s text input into social media such as Facebook.
Instagram Frames
Creating and sharing a set of Instagram frames would allow people to engage in this campaign by sharing their own.
